AFRICANA CENTER

A campaign focused on the revitalization and promotion of an important campus center.

The main goal of this project was to increase engagement and visibility of the center through promotional items. As a result, I made sure to focus on building the brand of the center, so that things like it's associated logo and color would become recognizable for students on campus.
See the new logo I createdSee the old one
Process

Addressing the central problem...

The old logo was unbalanced, and it missed it’s intended mark. For example, some of the people that I spoke to about the logo though it read “C.A.C.” because the bird looked like a “C” to most viewers.

Developing a brand for the Africana Center

With the logo or face of the organization out of the way, it was time to develop a standard for things like typography and color. This would aid in the creation of the promotional items needed for the center.

Giving the organization it’s facelift

My goal was to increase the logo's legibility and to give its text a more prominent relationship using spacing. I wasn’t not able to change the style of the cursive A and C, but I believe the changes I did make gave the logo a more legible and contemporary look.

Result

Promotional Items Gallore!

Setting a precedent for the center's design style made it easier to create. This, in turn, allowed for visual unity between promotional materials, which helped build the center's appeal to it's target audience.
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Designed and developed by Julian Davis
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