First, I decided to take time and sketch an idea for the font that I wanted. Sketching helps because I can envision what I want the font to look like without constraints. From there, I can look at fonts that closely resemble my vision, and tweak them if need be.
Here, I played around with a few of the letters from the font I chose. The goal here was to marry the font with some of the trends I saw in Swiss style, in order to give a subtle nudge to the style itself.
I found a font that mostly resembled what I initially sketched. However, upon review, I was told that the fonts on the bottom were a bit too bold. This led me to come up with the font choice you see on top. Its mixture of sharp points and curves gave the subtle nod to Swiss style that the client and I were looking for.
With my typography sorted out, I was able to come up with the logo design. This would be used on the front of the bottle. It needed to incorporate swiss design and a few extra pieces of information like the flavor, juice company, and its contents, "Fresh Juice".
Once the logo was made, I proceeded to make the label that would go on the front of the bottle. This particular one was for the apple flavor, so I chose a red for the color to match that of a typical apple. Additionally, all the patterns you see were inspired by swiss design. I also took care to place all of the required labels like "USDA certified organic" in a way that kept them visible.
