I had to make sure the template and resulting posts aligned seamlessly with the client’s brand through meticulous review of color, typography, and images.

To streamline the process of creating posts for the client, I ensured the design was easily editable. Creating a new post was simplified to a few clicks before saving and exporting.

Another primary focus was to highlight the introduction of a new membership “Team Top Wavers” in addition to the member being inducted. This had to be balanced with cohesiveness and accessibility.